For the first time one of my songs got 50K streams last year, and I want to tell you what I learned.
— But first a few updates —
-Exclusive Merch landed on my site today for both email and paid subscribers
-Tickets for the Sideman Song Swap w/ special guest Katie Shore on 3/18 are now on sale HERE
-A sneak peak of the official music video for “Don’t Look Back”(official premiere 3/20) and discussion forum are now live for paid subscribers
Back to the story…
Last year my songs reached over 85K people, and I should be happy about it…but I’m not.
After working with music marketing agencies and shattering my personal streaming records, I realized something. At the end of the day all those streams make for a great vanity metric, but the truth is I have no way to connect with the people that are connecting with those songs. That’s why this year I revamped my website, created a space to connect, and took digital marketing into my own hands.
Although I’m grateful a bunch of folks are enjoying my music, I’m not here for the streams. The music I’m making these days wasn’t written to go viral, created with AI, or produced to appeal to the masses. It’s for you and me.
If you’re reading this, you mean more to me than any number of streams ever will, and to thank you I’m doing my best to provide as much value as possible. Just by sharing your email you already have access to The First Step with early samples of unreleased songs, acoustic sessions, and personal insight into my public catalog - all for free.
If you enjoy this space and want to connect on a deeper level I invite you to join The Journey, where you get full access to songs before they’re release, the full story behind the song, alternate versions from the writing and recording process, exclusive livestream performances, a forum to connect and communicate, and deeper dives into the music. By joining The Jouney you're not just getting closer to the music, you're directly supporting its creation.
Thank you for being a part of my greatest musical journey yet.